In today's episode, part two of our discussion with Adrian Coxon, we explore how marketing drives product innovation and brand competitiveness in B2B. Adrian provides practical ways of using customer feedback and competitive analysis to improve market presence.
-Learn how marketing teams can better represent customer needs in product development.
-Find ways of improving brand recognition in a competitive market.
Understand the importance of comprehensive market research.
-Recognise the importance of engaging with local communities to boost brand image and relevance.
Learn how embracing AI and community engagement can enhance your marketing effectiveness and customer satisfaction.
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