Discover the significance of aligning Account-Based Marketing (ABM) programs with revenue generation, emphasizing shared objectives for growth. Delve into the critical role of a comprehensive strategy that initiates from the early stages of market education, seamlessly advances through nurturing and sales processes, and culminates in customer success.
The ultimate aspiration is to convert customers into advocates, forging a unified pathway toward comprehensive and sustained business success.
Check out the full episode on the Unicorny YouTube channel https://youtu.be/bw4LuU0Tz_8 or on our website https://www.unicorny.co.uk/buyer-enablement-dec23.