Forget fancy tactics - true marketing success starts with the customer.
As Scott Stockwell from IBM reiterates, it's all about their journey. What are their expectations? What emotional reward are they seeking? Design thinking offers a powerful tool: the "five whys." By repeatedly asking "why" about customer behaviour, you peel back the layers to uncover the underlying emotional payoff.
This core truth, the "why" behind the "what," is the key to crafting marketing that truly resonates and gets results. So, ditch the tricks and delve into the emotional core - that's where the magic happens.
Check out the full episode on the Unicorny YouTube channel https://youtu.be/lxJledANKiI or on our website https://www.unicorny.co.uk/agile-marketing-in-action/.