Don Campbell talks about how Marketing's role is to initiate and nurture conversations, progressing them into meaningful engagements where support is required, allowing the relationship between sales and marketing to be collaborative and productive.
Check out the full episode on the Unicorny YouTube channel https://youtu.be/Zoaeq04FMT0 or on our website https://www.unicorny.co.uk/how-partnerships-help-you-scale-with-don-campbell/