Delve into the nuanced realm of marketing psychology as Bill Harvey discusses the journey from capturing attention to influencing behaviour. Emmy award-winning guest Bill Harvey gives insights into the intricate process of behaviour change through persuasion and emotional connection.

Discover how advertising can effectively shape brand perception, encode memories, and ultimately drive sales through strategic emotional engagement on this episode of Unicorny.

Check out the full episode on the Unicorny YouTube channel https://youtu.be/8K9zBTGPs2Q or on our website https://www.unicorny.co.uk/EP42-Emotion-motivators-drivers/