Gen Z and purchasing values rather than products.

Duarte explores how consumer behaviour remains influenced by personal values, even in challenging circumstances. Gen Z places significant importance on aligning their values with the products they purchase.

Check out the full episode on the Unicorny YouTube channel https://youtu.be/kmVxCMYzAaE or on our website https://www.unicorny.co.uk/how-social-media-is-driving-relationships-with-duarte-garrido/