Building Brands That Resonate: Trust, Community, and Leadership Insights
Welcome to this episode of The Unicorny Marketing Show, where Jules Beriff, UK Marketing Director at ESET, shares her expertise on creating resilient brands in a fiercely competitive market.
In this conversation, Julie unpacks strategies for building brand awareness, nurturing community relationships, and fostering trust both within and outside an organisation.
What you’ll learn:
- How long-term branding strategies act as a safety net during crises
- The multiplier effect of shared experiences, like ESET's innovative partner conference
- Tips for building strong finance-marketing partnerships to secure investment for branding efforts
- The power of autonomous, flat team structures to drive performance
From lessons on trust-building to empowering teams with autonomy, this episode is a goldmine for marketing professionals aiming to align their strategies with their business's broader goals.
Links:
Full show notes: https://unicorny.co.uk
Jules Berriff: https://www.linkedin.com/in/jules-berriff-fcim-aa339735
Sponsor: https://selbeyanderson.com
0:00 Intro to the episode and Jules Berriff
3:12 Why long-term brand building is essential
10:21 Communicating brand value to financial executives
19:43 Empowering teams for success
32:11 Leveraging channel strategies and partnerships
46:56 Dom’s wrap up of the episode
#leadership #businessgrowth #brandmarketing #brandbuilding #b2bmarketing