💠"Marketing’s too important to be left solely to marketers."
In our latest episode, Graham Wylie shares why marketing is not just a department—it’s a company-wide mission. He explains how the success of the “marketing idea” has transcended traditional boundaries, transforming marketing into an orchestration effort that aligns every part of the organization toward the brand promise. In his view, if only marketers are “doing marketing,” then the organization isn’t reaching its full potential.
đź“Ś Do you think marketing should be a cross-departmental responsibility?