Join Dom Hawes and Phil Barden in this episode of Unicorny as they dive into the power of decision science in B2B marketing.
-Understand decision science's role in marketing
-Explore how scientific principles can be applied to enhance marketing creativity and effectiveness
-Discover how behavioural and decision sciences inform marketing strategies
-Learn how renowned marketers have successfully applied scientific methods to real-world marketing challenges
-Delve into case studies demonstrating the tangible benefits of integrating science into marketing efforts
This episode offers a deep dive into how decision science can fundamentally transform marketing approaches, providing listeners with both theoretical insights and practical applications.
Find part 2 on our YouTube channel https://youtu.be/aLIA8pFHfC8
Check out more at https://www.unicorny.co.uk/