Decoding decisions anchoring, self herding and science in B2B with Phil Barden

Join Dom Hawes and Phil Barden as they continue their exploration of decision science in B2B marketing.

-Discover how subtle elements like perception and pricing can significantly influence buyer decisions.

-Learn how distinctive branding and pricing strategies can optimize the decision-making process.

-Learn about aligning explicit and implicit customer goals

The episode details how (B2B) marketers can utilise behavioural insights to modify customer behaviour without changing underlying beliefs and how to use past customer actions to guide future decisions.

Find part 1 on our YouTube channel

Check out more at https://www.unicorny.co.uk/