In this episode of Unicorny, Rachel Fairley kicks Dom out of the studio to meet brand expert, Sarah Robb. Together, they discuss the essential elements of creating a brand that genuinely reflects its purpose.
Discover how aligning your brand’s purpose with business activities enhances authenticity and learn about the crucial role leadership plays in this process.
Are you struggling with marketing jargon and agency challenges? Sarah offers practical solutions to simplify your brand’s message and maintain clarity.
- Align brand purpose with business activities
- Leadership’s role in fostering brand values
- Simplifying marketing language
- Engaging employees with brand values
- Ensuring differentiation is relevant to customers
- Crafting effective mission statements
Curious about how to make your brand stand out while staying true to its core values? Listen to this episode to find out.
Check out more at https://www.unicorny.co.uk/