Georgina Gilmore discusses the significance of creating detailed buyer personas to connect on a deeper level with customers.
Learn how empathy and insight into customer motivations drive successful marketing strategies, bridging the gap between B2C and B2B markets.
Check out the full episode on the Unicorny YouTube channel https://youtu.be/IXMKd0uBZcE or on our website https://www.unicorny.co.uk/EP41-must-win-battles/