Chris Wilson delves into the difficulty of capturing and maintaining attention in an era of short attention spans. Is the industry misled in assuming that customers share the same enthusiasm for content as marketers do?
Discover the candid perspective on this industry misconception and the reality that, in many cases, customers simply "couldn't care less."
Check out the full episode on the Unicorny YouTube channel https://youtu.be/N7e_4fRJ4AY or on our website https://www.unicorny.co.uk/rip-up-the-rulebook.