In this episode of The Unicorny Marketing Show, Graham Wylie joins Dom to challenge the conventional view of marketing.
Wylie argues that marketing shouldn’t be confined to a single department but should be a company-wide responsibility. He explains the importance of aligning marketing promises with product delivery and encourages organisations to involve every team member in creating a consistent customer experience.
Key points:
• Marketing as a company-wide responsibility rather than a department function.
• The risks of inconsistent brand promises when marketing efforts are siloed.
• Leveraging market disruptions to drive change and opportunity.
• Engaging every stakeholder across the business for a unified marketing approach.
Listen now to learn how to break marketing out of its silo and drive growth across your organisation.
Links:
Full show notes: Unicorny.co.uk
Website: https://www.activpayroll.com/
Sponsor: https://selbeyanderson.com/