Could your company’s most valuable asset be its culture? In this episode, Hilton Barbour, a seasoned marketing consultant, discusses the vital role of organisational culture. He explains how culture shapes decisions, brand identity, and even the ability to innovate. Hilton explores the connection between culture and strategy, providing real-world examples from companies like Boeing and Nike, showing why this alignment is key to success.
Key points:
• Definition of culture and its impact on business success.
• The importance of aligning culture and strategy for growth.
• Leadership's influence on culture within an organisation.
Listen to discover how culture can become your organisation’s hidden advantage.
Competition time!🏆
For a chance to win a free 'Fix Your Culture! This is How.' e-book by Jeppe Hansgaard and Unicorner Hilton Barbour, click here: https://eu1.hubs.ly/H0cSdLl0