Paul Worthington

Paul Worthington is an entrepreneurial, creative, and strategic brand leader, coach, and senior adviser to executive leadership teams, with a deep competence in building brands for the digital era.

He has led combined strategy, design, and experience teams through major brand and innovation engagements, from initial pitches to transformed customer experiences across four continents, has lived on two, and tackled high-impact projects along the way. His accomplishments include helping what was then the world's largest corporation rationalize hundreds of brands into one, codifying the ideals of one of sport's most-watched tournaments, aiding an iconic technology company through two consecutive business transformations, and reinventing the retail banking experience for a digital world.

Paul's work has received awards from the AIGA, D&AD, and Cannes Lions. He has worked with notable clients at consequential brands including Microsoft, IBM, Citibank, GE, Activision, Belkin, PwC, HP, and O'Reilly.

At Invencion, Paul focuses on helping leaders discover what is special about their organizations so that together they can design strategies that are unique to them and uniquely meaningful to the people they serve. This work is based on the observation that in a fast-paced world, organizations require the deep anchor of purpose to guide decisions and create sustainable advantages through innovation.

Prior to founding Invencion, Paul spent ten years at the global consultancy Wolff Olins, joining after being inspired by their work for Orange. Starting as a junior consultant, he eventually ascended to the role of client principal, head of strategy, and member of both the global leadership and US management teams.