Maja Gedosev

General Manager Europe

Maja Gedosev is the General Manager Europe for JetBlue Airways, responsible for sales, marketing, communications, government and regulatory affairs.
Based in the UK, Maja was instrumental in the successful launch of the JetBlue’s first ever transatlantic flights between New York and London Heathrow in August 2021 and New York and Gatwick Airport in September 2021.
In summer 2022, Maja supported further JetBlue growth across the Atlantic with daily flights launching between Boston and both London Gatwick and Heathrow airports. These were followed by additional daily flight between New York and London Gatwick in October 2022, taking JetBlue to a total of 5 daily flights across the Atlantic.
Maja has also now launched Paris to New York flights (June 2023) and Amsterdam to New York and Boston flights (August and September 2023 respectively).
Maja joined JetBlue from a U.K. regional carrier Flybe where she was Director of Communications, responsible for government affairs, consumer PR, sponsorships and brand building.
Prior to moving to the U.K, Maja was the General Manager Commercial and Corporate Affairs at Air Seychelles and before that Head of Corporate Affairs for Air Serbia, both airlines part of the Etihad aviation Group. Her aviation career started as a ground handling agent for Lufthansa. Outside the industry she has also worked in a range of pharmaceutical and financial consulting roles.
Maja is very active in diversity efforts and is a member of the Women in Aviation Charter initiative, frequently speaking to young girls about pursuing careers in aviation.
Maja is a proud mom of two daughters, Mia (18) and Sofija (14). She has two Westies called Jet and Blu and is a passionate runner.