Bill Harvey

Innovator & inventor with 35+ years as thought leader in media research & key solution-provider to Fortune 500 brands.

Breakthrough inventions include:
• The ADI/DMA
• Addressable commercials
• Passive Peoplemeters
• Planning/Purchasing media based on single-source Big Data matching (4 U.S. patents)

Bill is the original discoverer of DriverTagsTM the first proven scientific development of psychological attribute metatags for content (programs, movies, ads, etc.). RMT’s DriverTagsTM have the highest predictivity of Nielsen ratings, series cancellations and renewals, and individual viewer likelihood of conversion to specific programs. Most recent work being presented at ARF shows an ability to lift ROI for brands by over +35%.

Pioneer in New Media, set-top box data, advertising ROI optimization, measurement standards, privacy standards, & ARF Model for Evaluating Media.

Key consultant in development of Personal People Meter (PPM) & ScanAmerica at Arbitron. Developed first automated Marketing Mix Modeling system for General Foods.

Co-founder TiVo Research & Analytics (TRA), the first company to merge single-source & Big Data. First-named inventor on TRA’s three U.S. patents.

Co-founder of Next Century Media & New Electronic Media Science, third-party research companies that serve more than 70 of top 100 advertisers, most major cable & satellite operators, networks, advertising agencies, & other market & media research companies.

First to turn set-top box data into TV audience data that met media research standards, spearheaded writing of industry privacy principles for ANA, AAAA, & ARF’s CASIE joint task force.

Held various executive positions at Arbitron (now Nielsen Audio), Interpublic, Grey Advertising, & OpenTV.

Honored in 2014 by ARF as first recipient of Erwin Ephron Demystification Award, presented to leader with the “unique ability to communicate complex insights, lead organizations through challenging scenarios, & translate ideas into action.”