Barbara Moreno specialises in translating complex technology into strong value propositions and profitable marketing campaigns: from vision all the way to tangible marketing deliverables that produce strong results. Barbara is a strategic thinker with more than 20 years in marketing. Having lived in Toronto, Madrid and Doha, she now lives in London, where she leads the product marketing team of a strategic business line which is transforming how travel is being sold enhancing the retailing experience.
Jan. 31, 2023
7. Perfecting Value Propositions with Barbara Moreno
Episode description: On today episode of Unicorny, Dom is joined by co-host Adam Greener, Associate Director of Digital Radish, to interview - a global marketing leader from travel tech titan Amadeus - about strategy & value...