Andrea Clatworthy
Director, Head of Europe Marketing Transformation, Fujitsu
Andrea has over 30 years of international B2B marketing, in Tech, and more recently at Fujitsu where she has successfully introduced, evangelised, coached, mentored and drove 1:1 ABM from a country strategic approach, to region, then globally. Now that ABM is core to the marketing strategy and business as usual, Andrea has pivoted to looking after marketing transformation in the Europe region, the largest region outside of the Japan HQ and domestic market. She is award winning, industry-acknowledged as an innovator, and a regular judge for B2B marketing awards.
Oct. 24, 2023
25. The B2B NBT? Marketing Transformation
The B2B NBT: Marketing Transformation In this episode, we talk to Fujitsu’s Andrea Clatworthy as she explains taking on the position of the Head of Transformation. Marketing Transformation is the next big trend in B2B marketi...
July 5, 2022
3. Making ABM Work With Fujitsu ABM Guru Andrea Clatworthy
Fujitsu's legendary ABM lead, Andrea Clatworthy, joins us to expand on her passion for ABM as a fundamental marketing strategy. Andrea extends the principles of ABM by incorporating personalised strategies and building person...