Science In Marketing Episodes
103. Why commonly accepted "science" could cost your brand millions w…
What if your marketing campaigns could achieve more with less? Dr. Felipe Thomaz, Associate Professor of Marketing at Oxford's Saïd Business School, challenges the widespread belief that maximising reach guarantees success. D...
95. Impossible to Ignore with Carmen Simon
In this episode, Dom Hawes interviews cognitive neuroscientist Carmen Simon, uncovering how brain science can help marketers ensure their content is remembered. Carmen highlights the importance of focusing on distinctiveness ...
79. Sounds like marketing sci-fi, is the future
In this episode of Unicorny, Dom Hawes continues his conversation with Steven Millman about the transformative potential of AI and quantum computing. They focus on the evolution from artificial general intelligence (AGI) to a...
78. Fry your brain: Quantum computing, AI and marketing
Discover the future of marketing with Dom Hawes and guest Steven Millman as they discuss the implications of quantum computing and advanced AI. Learn how these technologies will transform creative development, hyper-personali...
54. Why marketers need to look beyond budgeting
The traditional approach to budgeting is broken. Worse. Budgeting builds dysfunction into business and into your marketing department. There is a better way. This week, we meet Dr Steve Morlidge, thinker, speaker, author of T...
51. Decoding decisions: anchoring, self-herding and science in B2B wi…
Join Dom Hawes and Phil Barden as they continue their exploration of decision science in B2B marketing. Discover how subtle elements like perception and pricing can significantly influence buyer decisions. Learn how distincti...
50. Decoding decisions: the hidden science behind why we buy with Phi…
Join Dom Hawes and Phil Barden in this episode of Unicorny as they dive into the power of decision science in B2B marketing. Understand decision science's role in marketing Explore how scientific principles can be applied to ...