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Profession Of Marketing Episodes

58. Battle of Beliefs: Does professional certification kill marketers instinct?
May 28, 2024

58. Battle of Beliefs: Does professional certification kill marketers…

In this episode of Unicorny, Dom Hawes and guest Paul Worthington discuss whether marketing should be recognised as a formal profession or continue as a trade based on practical experience. They evaluate the potential impacts...

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Welcome to Unicorny a podcast about strategy, innovation, business, marketing and more. We explore how people like you and me create value, how we build innovating into a muscle memory, how we seek and defend competitive advantage and more.

We speak to CMOs, CEOs, CFOs, venture capitalists, private equity leads, consultants, influencers... anyone that can provide clues to finding and unlocking value.

New episodes are released on Tuesdays.

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