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Organisation Design Episodes

57. Sayonara Silos! The power of cross-functional teams in marketing
May 23, 2024

57. Sayonara Silos! The power of cross-functional teams in marketing

In this episode of Unicorny, Dom Hawes continues the conversation with Géraldine Tenten, a seasoned IBM marketer, about uniting a company around the shared goal of creating happy customers. They tackle the challenges of align...

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Welcome to Unicorny a podcast about strategy, innovation, business, marketing and more. We explore how people like you and me create value, how we build innovating into a muscle memory, how we seek and defend competitive advantage and more.

We speak to CMOs, CEOs, CFOs, venture capitalists, private equity leads, consultants, influencers... anyone that can provide clues to finding and unlocking value.

New episodes are released on Tuesdays.

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