Client Relationships Episodes

July 16, 2024

72. Transforming agency relationships: From outputs to outcomes

Today's episode of Unicorny tackles the complex dynamics between brand marketers and creative agencies, focusing on the dysfunctional commercial relationships that have emerged over recent years. Host Dom Hawes is joined by B...

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May 23, 2024

57. Sayonara Silos! The power of cross-functional teams in marketing

In this episode of Unicorny, Dom Hawes continues the conversation with Géraldine Tenten, a seasoned IBM marketer, about uniting a company around the shared goal of creating happy customers. They tackle the challenges of align...

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